Don’t mess with Texas® and Buc-ee’s are teaming up to fight litter in
Texas. Beginning in August, drivers in Texas will see billboards
featuring two iconic Texas-born brands, TxDOT’s “Don’t mess with Texas”
and Buc-ee’s, along major travel routes to remind drivers to keep trash
inside their cars until their next stop at a Buc-ee’s location.
Drivers also will see reminders of the campaign at Buc-ee’s stores
across Texas, including the famous “Don’t mess with Texas” trash
barrels, cross-branded merchandise and signage educating visitors to
properly dispose of trash to keep Texas litter-free.
“Buc-ee’s and ‘Don’t Mess with Texas’ represent two iconic brands
that are each as big as Texas,” said Texas Transportation Commission
Chairman J. Bruce Bugg, Jr. “We’re excited to work with Buc-ee’s to
remind its millions of customers and everyone who sees its iconic
billboards that ‘Don’t mess with Texas’ really means don’t litter.”
The collaboration between “Don’t mess with Texas” and Buc-ee’s will
also extend into the community. The two are teaming up on education
initiatives shared in schools to teach younger generations the
importance of keeping Texas clean and picturesque. Both brands also will
work together to host trash clean-ups in Texas communities including
the “Don’t mess with Texas” Trash-Off statewide cleanup day, which
occurs annually in April.
“We want Texas’ roads to be as clean as Buc-ee’s restrooms,” said
Buc-ee’s founder/owner Arch “Beaver” Aplin. “Texans are proud of their
state and we at Buc-ee’s are proud to be Texan. We look forward to
sharing the litter-free message with travelers as they ride along our
great Texas highways.”
Texas has been a leader in the battle against litter and the “Don’t
mess with Texas” campaign has been vital to this success. However,
litter remains a problem in the state. Approximately 362 million pieces
of visible litter accumulate on Texas roadways each year. The most
common forms of litter are food or organic material, such as banana
peels and apple cores, cigarette butts and small pieces of paper, such
as receipts and gum wrappers. Those who litter can face a fine starting
at $500 and up to $2,000.
“Don’t mess with Texas” has been educating Texans about litter
prevention since 1986. The campaign is the signature initiative for
TxDOT’s litter prevention programs which include Adopt-a-Highway, a
grassroots partnership with Keep Texas Beautiful and the community
outreach and cleanup event — the “Don’t mess with Texas” Trash-Off. For
additional information on “Don’t mess with Texas,” visit dontmesswithtexas.org.
The Texas Department of Transportation is responsible for maintaining
80,000 miles of road and for supporting aviation, rail, and public
transportation across the state. Through collaboration and leadership,
we deliver a safe, reliable, and integrated transportation system that
enables the movement of people and goods. Find out more at TxDOT.gov. "Like" us on Facebook and follow us on Twitter.
Not one mention of tires or bits of tires all along I10.